Meet our Nordic CX Manager, Lena Åkerström, and be inspired about how she ended up in an industry out of her comfort zone.
What was your path into the financial industry?
I actually slipped into the industry without my intention. I have previously worked as a Brand and Marketing Manager in the Telecom, Food and Sports industry, as well as, in a number of marketing agencies and I never thought I would work in a bank. However, I saw this position as a Marketing Manager for Sweden (my first position in the company), and as I admire people who dare apply for a job out of their comfort zone, I did so. I applied.
Equally, I admire companies that have the courage to employ people for the qualities and qualifications they can bring to the company without putting too much emphasis on a candidate’s industry experience. My case was such a match, and I am glad that BNP Paribas Personal Finance saw the potential in me.
In 2020, 18% of the managers in the 20 largest European banks and mortgage lenders were women. How do you feel that it affects the industry that less than a fifth of managers are women?
I would like to rephrase this question into something more positive: What could be the positive outcome if the amount of women was higher?