How can we unite two brands across three markets in the business- and communications approach to our customers in the Nordics?
That was the challenge Jenny Gaffner and Lisbeth Bjerre Sanderhoff from our Nordic Marketing department set out to solve.
Jenny sets the scene:
“Our starting point was that we had both an internal and an external exercise. Internally, we have colleagues working from three countries who are working with our local customer brands; Express Bank in Denmark and Norway and SevenDay Bank in Sweden. Externally, our goal was to create a common Nordic position across markets and brands.
A task of this nature benefits from collaboration, which is why we engaged with colleagues across countries and functions. Thanks to their insights, our overall communication strategy and the analytical and creative work carried out by our agency Nørgård Mikkelsen, our ultimate goal was to develop best practice across the Nordic region.”