Express Bank moves closer to owner BNP Paribas Personal Finance

Express Bank is currently undergoing a major rebranding as part of a strategic desire to move closer to owner BNP Paribas Personal Finance. The change will ensure greater uniformity when the bank communicates with its partners - private customers will not notice the changes.

As part of a harmonisation of the Scandinavian organisation, in future Express Bank will be known as BNP Paribas Personal Finance for all employees and business partners. Only partners and employees will have to get used to a new name from December 7^th 2020, as well as, a common, Scandinavian organisation and brand. The changes will not be noticeable by the bank’s private customers. They still hold their loans and agreements with Express Bank. The change will ensure uniformity in the bank’s communication with existing and potential partners across Express Bank in Denmark and Norway and SevenDay Bank in Sweden.

In addition to the three Scandinavian countries, BNP Paribas Personal Finance is represented in 30 other countries in the world. With the many units, the organisation now sees a need to strengthen and unify communication with business partners in Scandinavia.

“We look forward to continuing our good collaboration with both partners and customers at the same time as our brand moves closer to BNP Paribas and the competencies and strengths that the organisation brings to the table. I expect that our offer to business partners will continue to be just as strong – but with greater uniformity across Scandinavia,” says Annika Olsson, CEO at Express Bank.

The owner of Express Bank, BNP Paribas Personal Finance, employs 19,500 people and serves approximately 27 million customers in more than 30 countries on a daily basis.

“For us internally at the bank, it entails a number of adjustments, and most importantly, our employees will describe themselves as employees at BNP Paribas Personal Finance. We have had a desire to streamline our brand to employees, potential new employees and our partners, so that we are known, across Scandinavia, as one single company: BNP Paribas Personal Finance,” says Annika Olsson.

The acquisition of the Swedish financial company SevenDay in 2017 has further motivated the desire for a single brand in BNP Paribas Personal Finance. BNP Paribas Personal Finance currently employs over 300 people across Scandinavia.